In this project, I collaborated with Mr. Beef, a premium meat brand, to enhance their online presence through product photography and social media strategy. I focused on capturing the high-quality and exceptional detail of their premium cuts, showcasing the freshness and texture that set Mr. Beef apart in the market. Each photograph was carefully lit and styled to evoke luxury and appeal to gourmet food enthusiasts. 

Following the photography session, I developed a social media concept titled «Savor the Premium.» This campaign was tailored for platforms like Instagram and Facebook, where visual impact drives engagement. The content strategy centered around sharing these enticing images alongside recipes, cooking tips, and the story behind the quality of Mr. Beef’s products. This approach not only highlighted the luxurious aspect of the meat but also engaged users by providing value through culinary education and inspiration.

The combination of visually compelling photographs and interactive content effectively boosted Mr. Beef’s brand identity, attracting food lovers and home cooks who value quality and are willing to invest in premium meat products for an exceptional dining experience,